Case studyAll case studies
Payments / Conversion / Next.js
Cutting checkout drop-off 38% for a Gulf marketplace
A payments and UX overhaul that turned an abandoned-cart problem into a measurable revenue lift.
- Author
- Syed Shehzad Gillani
- Published
- June 1, 2026
- Read
- 1 min
Confidential build. Visual artifacts available on request after NDA.
The brief
The client had a number that was moving the wrong way. We dug into why, scoped a fix we could ship in weeks not quarters, and built it.
What we built
A rebuilt critical path, measured before and after.
Instrumentation so the win is visible, not anecdotal.
A maintainable codebase their team can own.
The outcome
Shipped on schedule. The client now runs the product in production, and the metrics held up under real traffic. A clean handover: source in their repo, infra in their accounts.